Hero- A special item, prop or accessory that is on camera. As in “Gimme the
Hero Bomb, we are shooting the close-up.” This is a request for the best
looking bomb. We are about to cut the
blue wire….or is it the red wire? Television commercials have Hero as
the star. The big juicy burger that is 6 inches tall, steaming hot is
the “Hero” or “Hero Product”. The Hero “Product Shot “is usually the
last shot of the day on a commercial.
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